Tuesday, September 2, 2008

The war of brand

After I had saw the recent survey that elected the world’s top ten brands I analyze the result and find a conclusion, that the advertise made the difference.
In the old days we bought some thing because we believe that product was good. Nowadays the brand is the motivation of the purchase.
The big corporation worries to sell the image, and put the quality to second plain.
It is difficult to escape from this brainwashing that the power of brand and the corporations they represent have been doing in our brain every day.
In this survey we can see one brand of soda, other of fast food and the worst cigarette. But what of these three brands that appear between of top ten have in common? In my opinion they don’t made well for our healthy if consumed in excess. The cigarette is a especial case because from the contrary of the other made bad for healthy of who smoking and for people that stay around.
The corporations have been investing heavy in the image, we can see in TV , radio, internet, newspapers, outdoors the result of all market that they have done. We can consider a big visual pollution.
Other information important, we are subjected approximate to 3000 marketing messages a day. And a large portion of this messages, of course are branding messages.
Consequently that is a large number of pro-consumptions messages that invade our brain.

No comments: